TheWatchful.com

It can be frustrating to see no movement on your website’s rankings.  Many website owners completely pull out of the internet industry because of the factor.  Additionally, many hire link building service providers thinking that they will surely turn their sites around in no time at all.

Where these services fall short is that they don’t have a solid action plan in place that specifically targets niches that the client needs.  Utilizing social bookmarking, Web 2.0 properties and article directories certainly helps in the effort, but those elements by themselves don’t necessarily provide the results.

Here is the number one thing to remember when it comes to Web 2.0 property.  Just because the parent site has a page rank of 8, doesn’t mean the article you create off their back will translate into a PR8 backlink.  Sites like Squidoo (PR8) or WordPress (PR9) allow you to create mini sites and publish content freely.  However, what many don’t realize is that mini site you created has a PR of zero and it won’t be indexed right away.  Social bookmarking increases the likelihood of that mini site being indexed, but the majority of those sites are NoFollow, meaning they don’t pass their page rank to your link.

A quality link building service will certainly utilize those Web 2.0 properties, but will also have a private blog network that contains many blogs with varying page rank to help boost the authority of the Web 2.0 mini sites.  In addition to the blog network, these services should utilize their own network of article directory sites as well to help promote random links in the campaign.  This ensures that there is a natural flow of link juice trickling down to your website over time.

A major factor to be aware of is if a service will build hundreds of backlinks in a matter of days or a week.  This looks completely unnatural and search engines will definitely pick up on that scheme.  A great service recognizes that and will testify that they will build quality links over the course of several weeks. This is especially important if your site is very new to the scene.

It’s never an easy choice when you decide to hire a link building service, but it’s a choice that you should make with some knowledge beforehand.  Hopefully, this article provided you some insight on what differentiates a quality service from services that are out there simply to get your hard earned money.